West Harrison Woman Turns Lifelong Love of Fashion Into a New Business — and a New Beginning

On a crisp autumn afternoon in West Harrison, Lisa Jacov stands in her newly opened shop, surrounded by racks of vibrant clothing and unique accessories. A smile spreads across her face as she watches a group of women excitedly sift through her curated collection, each piece a testament to her lifelong passion for fashion. At 62, while many consider slowing down, Lisa is just getting started, transforming her dream into reality with FEEL LOVE By Lisa.

What Happened

This venture is not just a business; it represents a personal renaissance for Lisa. After years dedicated to family, work, and community service, she has turned her focus toward her passion for fashion. Lisa’s journey began long ago, sparked by her mother’s antique and craft store, where she learned to appreciate the stories behind unique items. Despite studying fashion at Rutgers University, life took her in different directions, leading her to blend a family of five children and dedicate years to working at a local Chabad day school.

Lisa reflects, “Sometimes you have a dream that quietly follows you through life. You get busy raising kids, working, taking care of everyone, and somehow that dream keeps getting pushed to the bottom of the list.” But now, she has resolved to prioritize her dream, giving birth to FEEL LOVE By Lisa.

A Growing Market, a Different Approach

Lisa’s entry into the resale fashion market aligns with a significant trend. According to ThredUp’s 2026 Resale Report, the global secondhand apparel market is projected to reach $393 billion by 2030, growing at twice the rate of the overall apparel market. This surge is not just about savings; it reflects a cultural shift where consumers value individuality and the thrill of finding unique pieces.

“I’m not focused on whether a piece is vintage, designer, or the latest trend,” Lisa explains. “I’m looking for things that are unique, cool, fun to wear, and make a woman say, ‘I love this—and I love the way I look in it!'” Her collection includes pre-loved clothing, jewelry, handbags, footwear, and accessories, each selected for its ability to evoke joy and confidence.

Fashion Without Age Limits

Lisa’s philosophy is clear: fashion should not be constrained by age or arbitrary rules. She encourages women to embrace their personal style without waiting for the perfect moment. “Don’t wait until you lose ten pounds, have a special occasion, or feel like you’ve reached some imaginary version of perfect,” she urges. “You deserve to feel beautiful and confident right now, exactly as you are.” This message resonates deeply, particularly with women who may feel pressured to conform to societal expectations.

As she curates her collection, Lisa seeks to empower women to step outside their comfort zones. “I especially love when a woman says, ‘Oh, I could never wear that,'” she shares. “Because sometimes, after a little encouragement, she puts it on and realizes she absolutely can.” This approach fosters a sense of community and connection among her customers, who often leave feeling more confident than when they arrived.

Building a Business Around Connection

Lisa’s business model is innovative, blending social media, online selling, local pop-up events, and private shopping appointments. By leveraging social media, she showcases new discoveries and styling ideas, creating a vibrant online presence that engages her audience. Pop-up events allow women to browse and try on items in a welcoming environment, while private appointments offer personalized shopping experiences.

“Some days I feel like I’m back in school,” Lisa laughs, acknowledging the learning curve involved in mastering photography, video production, and digital marketing. Yet, she embraces these challenges, viewing them as essential to her growth and success. “I think women spend so much of their lives making sure everyone else is happy, comfortable, and taken care of,” she reflects. “Sometimes we forget to ask ourselves, ‘What would make ME happy?'”

Bringing Local Women Together

In a spirit of community, Lisa is hosting a special event on Sunday, November 15, from 11 a.m. to 3 p.m. at In Vogue Salon, located at 137 Lake Street in West Harrison. Dubbed “Sip, Shop & Get Holiday Ready!”, the event will feature vintage fashion expert Stacey Winnick, who will showcase designer vintage clothing, handbags, and jewelry. Additionally, Lisa’s stepdaughter Darla, a hairstylist at In Vogue, will provide hair care products and holiday styling inspiration.

This gathering is more than just an opportunity to shop; it’s a celebration of local women supporting one another. “I don’t think women need to compete with one another to be successful,” Lisa states. “There’s room for all of us to shine.” With free admission and parking, the event promises a delightful afternoon filled with fashion, food, and camaraderie.

Community Impact and Future Aspirations

Lisa’s initiative goes beyond the immediate success of her business; it represents a shift in the local community's approach to fashion and self-expression. By promoting pre-loved clothing, she not only encourages sustainable shopping but also helps reduce waste in the fashion industry—a significant concern in today’s environmentally conscious society. Her shop acts as a hub for women to gather, share stories, and inspire one another.

Moreover, Lisa envisions expanding her reach through workshops and events that educate women about sustainable fashion practices, styling tips, and the importance of self-love. She dreams of collaborating with local artists and designers to create unique pieces that reflect the community's spirit, further enriching the local fashion landscape.

“I want to create a space where women feel empowered not just to shop but to express themselves creatively,” she explains. “Fashion is a form of art, and every woman should have the chance to be an artist in her own life.”

More Than a Clothing Business

Lisa’s vision for FEEL LOVE extends beyond selling clothing. She hopes that each customer leaves with more than just a new jacket, handbag, or pair of earrings; she wants them to leave uplifted and confident. In a marketplace that increasingly values the thrill of secondhand shopping, Lisa is building something meaningful around the joy of finding clothing that makes a woman feel wonderful.

“You are never too old to try something new, never too old to have fun with fashion, and you certainly don’t need anyone’s permission to wear something that makes you feel beautiful,” she declares. This philosophy not only encapsulates her business approach but also signifies a new beginning in her life.

As Lisa embarks on this exciting chapter, she embodies the belief that it’s never too late to chase your dreams. With FEEL LOVE By Lisa, she is not only fulfilling her passion but also creating a space where women can connect, express themselves, and embrace their individuality. For Lisa, the journey is just beginning, and she invites everyone to join her in celebrating the beauty of fashion at any age.